Apple (AAPL) lost again in its epic war against Samsung (005930) concerning the design and utility patents on its smartphone and tablet. The UK appeals court has upheld the previous ruling that Samsung did not infringe upon Apple's iPhone and iPad designs. In July, the UK judge Colin Birss made headlines around the world, saying Samsung products were “not as cool” as Apple's despite similarities, therefore no copyright infringement. Now, Apple has to publicly announce on select newspapers and its Web site that Samsung didn't copy its products.
Apple publicly denouncing its previous claim that Samsung copied its designs would be quite humiliating and a blow to its reputation. Therefore, I think Apple will once again burn its huge cash to go all the way to the UK supreme court and avoid humiliation. To me, it's just an amusing circus that's meaningless to watch. Apple is desperate to keep its stronghold in the lucrative smartphone and tablet market that is rapidly taken over by Android appliances.
I honestly hope Apple could put its ample cash to better uses, such as helping needy people around the world by donating its luxury iPhones and iPads. Perhaps, I am dreaming.
via Reuters
